Arguably one of the best and easily recognisable club badges in the country.

In heraldic terms the club crest features a tower with two laurel wreaths resplendent on either side. The crest along with the club motto, Nil Satis Nisi Optimum, cunjures up a real sence of history.

The crest was born at the end of the 1937/38 season when Theo Kelly Everton's energetic secretary wanted to design a club necktie. It was agreed that the prominent colour should be blue and Kelly was charged to come up with a design for the crest. Four months past before he came up with the idea of using a local landmark, the Tower, and two laurel wreaths, symbols of winners in classical times.

The ties were worn for the first time on the 27th August 1938, on this day Everton played the opening game of the 1938/39 season and won 2-0 at Blackpool. Four days later the ties made their first appearance at Goodison Park, Everton won again this time 3-0 against coventry City. The ties along with club crest were declared lucky as the team went on to record six straight wins at the start of the season, and in May were crowned league Champions for the fifth time.

Everton rarely used the club badge on their shirts with only an interwoven 'EFC' design being used between 1922-1930. No badge was adopted until 1973 when a bold 'EFC' design was used. The shield design with the latin text was first used on team shirts in 1980.

What and were is the Tower.

Known as the Beacon, the Tower, Prince Rupert's Tower, the Roundhouse, Stewburn's Palace or the Stone Jug it is located on Everton Brow, in Netherfield Road. It was built in 1787 and was originally used as a bridewell to incarcerate wrong-doers for the night until they were hauled before the magistrates the following morning.

Over the years the Tower has fallen into disrepair and is primarily used these days as a store by council workmen for their tools. However in May 1997 the then chairman Peter Johnson announced that £15,000 would be spent on renovating, what is one of Everton Football Club's most enduring symbols.

The club motto, Nil Satis Nisi Optimum, has various translations such as: